This morning I grabbed one of those mystery cards to bookmark the website. The card has a URL and directions to "Visit us on Facebook and Etsy." I'd love to.
The URL is dead - it doesn't go anywhere. Okay - maybe they've done a full switch to Etsy and didn't want to dump the cards already printed. When I search for the Etsy shop on Google, it comes up as empty - no items, no sales. When I search for it within Etsy, it doesn't show up at all. Sooo... Facebook. The Facebook page is an empty "here's the address" page.
I mean, it's not like these places *have* to have an online presence - it's not for everyone. But if you're going to, then actually DO it.