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Re: Deadpool

Dear 20th Century Fox, Marvel, et al:

If you're going to have to go on social media to beg parents not to bring their children to the movie, perhaps you need to rethink your marketing.

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( 2 comments — Leave a comment )
lauradi7
Feb. 13th, 2016 05:59 pm (UTC)
It's rated R. In theory, that should be enough of a warning for parents. I presume this is some weird form of trying to get adults to come. There are also youtube videos of Deadpool (the movie character, not the comic book one) urging women to do breast self-exam and men to do testicular self-exam. I have no idea what marketer thought of that (except that Deadpool himself had cancer).
kls_eloise
Feb. 13th, 2016 11:14 pm (UTC)
Oh, no question. It *should* be. But I presume that you've seen as many children in inappropriate movies as I have. My daughter was unusual in that was one of the few kids in her class who didn't get to go to "Jurassic World" because it was rated PG-13, and she's 7. Parents take kids to movies they shouldn't all the time, because the kids beg and beg, and eventually it's easier to give in.

I guess what's getting me is the combination of the various stars and official entities out on social media repeating over and over "it's not a movie for kids. Please don't bring your kids. If there's too many complaints from outraged parents it might jeopardize the sequel's green-light," and the advertising that make it look like a funny comic-book movie that you might be able to bring your 8 year old to because he/she's a huge fan. Yes, that would be a poor parenting decision. But they've also made it a bit of an "attractive menace" for parents.

If you're going to make a comic-based movie that comes with an R rating, embrace your R rating and structure your advertising to appeal to 18 year olds, not 8 year olds.

( 2 comments — Leave a comment )